With the cancellation of Big Brother by Channel 10 this year, The Australian published an article exploring the demise of the show and discussing the legacy left by the TV show.The show is considered to have been the first interactive TV show in Australia and has influenced the entire television format, ‘tv was no longer a passive viewing experience,’ commented one Ten programmer.
The show was also praised for being one of the first with a solo female host, Gretel Kileen. The new television landscape created by Big Brother provided expanded advertising opportunities through continual product placement.
It is apparent from this article that Big Brother is widely considered to have changed the genre of television. Genre is informed by context, purpose and audience. Big Brother undoubtedly changed the context in which information was being presented, by allowing audience interaction and participation.
As Channel Nine programmer Michael Healy commented, ‘It’s loosened up television – made it less formal.’ Audiences now expect a level of interaction with their television programs and advertising approaches have evolved as well.
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