The growth and development in online broadcasting has allowed television producers to find ‘new creative opportunities’ the article states. The fusion of online only webisodes with a free to air broadcast is creating a whole new genre of programming.Upcoming Australian telemovie Scorched, to be shown on Channel Nine later this year, will be accompanied by ’20 two-minute drama webisodes’ called Cassie Has Dreams. There is also a YouTube site where fans can view Cassie’s video diary.
It is interesting to note that as technology develops it impacts quite dramatically on the media and publishing worlds. This article indicates that the webisode is becoming useful, if not necessary, to mainstream media allowing maximum hype to be generated and creating a more interactive experience for the audience.
It appears that the audiences of Australian television are changing and require more than conventional programming. This ties into the concept of genre = context + purpose + audience. The evolution of the audience is creating a new genre of Australian television viewing. Due to this we will no doubt see this merging of content become increasingly popular until it becomes the expected presentation format.
Check out the online content at http://www.scorched.tv/
Article: Webisodes leap old-new divide
Image source: http://channelnine.ninemsn.com.au/tvshow.aspx?sectionid=8922§ionname=scorched
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