In an attempt to stop viewers changing channels, Network Ten has begun to remove credits from the end of programs. A spokesperson from Ten claimed that the aim of this move was to ‘maximise accelerated audience flow, that is, getting viewers from one show to the next quickly.’
Channel Ten are planning to place full credit details on their website, for those wanting to view them.
Members from the Media Entertainment and Arts Alliance have indicated that they are prepared to contest this decision and ask that full credits are shown.
This initiative is closely linked to new ways of displaying credits by squashing them into a corner of the screen and playing promotional material for the station alongside it.
Channel Ten are planning to place full credit details on their website, for those wanting to view them.
Members from the Media Entertainment and Arts Alliance have indicated that they are prepared to contest this decision and ask that full credits are shown.
This initiative is closely linked to new ways of displaying credits by squashing them into a corner of the screen and playing promotional material for the station alongside it.
Writers Strike: Until recently, screen writers in the US had been striking over unfair conditions. This included the fact that when their work is viewed on the Internet, no credits are shown and therefore no royalties are paid to the writer. Will this new plan by Ten actually cause a similar situation in Australia?
Viewer behaviour: Channel flicking seems to be instinctive in some television viewers and questions remain as to whether Ten’s initiative will have any true impact. In today’s dynamic, high-tech environment people seek information faster, look for newer information and want to be entertained now, now, now! Channel flicking is a natural extension of this and perhaps may not make a difference to viewer behaviour. Already television viewers are frustrated by the commercial networks ability to run synchronised advertising, which many ‘flickers’ find irritating.
Online vs. Real time Television: These irritated viewers, who possess technological knowledge, may move to online television programming. Benefits include lack of disruptive advertising and the ability to access various entertainment sources from around the globe quickly. It is important to acknowledge the writers and crew involved in online production though, or we may end up with a similar strike on our hands.
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Article: Ten cuts credits to lure viwers
Image source: http://nuggetfishing.com.au/images/Channel10.gif
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