Reading review presentation by marble-marble: Wheildon, C 1990, Communicating or just making pretty shapes, 3rd edn, Newspaper Bureau of Australia Ltd, North Sydney, pp. 11-15.
View complete presentation at: http://marble-marble.blogspot.com
This presentation explained the concept of reading gravity, how a reader’s eyes move across the page. Reading gravity is an important concept because it affects how a document should be designed to increase reader comprehension and efficiency. This presentation also displayed how people read differently online then they do on paper and that the format you choose will affect the design of your document.
An interesting point was made when the presenter explained that of the function and form of a document, the greatest is function. A document must ‘work’ for the reader before we start worrying about how it looks.
Also it is important to design for a ‘worst case scenario’ whereby the document is readable regardless of the format in which it is displayed.
An informative and comprehensive presentation detailing some of the theory behind what we all automatically do as readers, making it powerful information.
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